Utilized writing, research, and relationship building skills to aid in execution of thought leadership and executive visibility PR campaigns for industry leaders in financial services, including Charles Schwab and Northwestern Mutual

• Drafted press releases for major news announcements, such as product launches, proprietary study findings, and industry events hosted by clients

• Coordinated media opportunities for executive spokespeople including interviews with top-tier media outlets, such as CNBC, Fortune, USA Today, and Barron’s, and appearances at major industry events

• Drafted briefings for client media opportunities including key messaging and talking points

• Participated in development of research studies, including ideating on research topics, building questionnaires, analyzing results and deriving key narratives from the data, then framing and pitching to media

• Collaborated in writing bylined articles attributed to executive spokespeople for top-tier news publications, such as MarketWatch

• Developed lists of media contacts for outreach and fostered relationships with reporters in the financial services industry

Facilitated the design of marketing activations for Johnson & Johnson Consumer Inc. (now Kenvue) clients, including Neutrogena, Aveeno, Rogaine, Clean & Clear, and Lubriderm

• Collaborated with brand and retail marketing teams and internal creative team on planning, design, and execution of campaigns, including in-store displays, digital and print advertisements, and packaging design

• Drafted brand copy used in advertisements, retail displays, and online vendor descriptions

• Responsible for project management of campaigns, including building timelines, budget, and scope

• Analyzed metrics of internal Johnson & Johnson business on a monthly basis, identifying workflow inefficiencies to inform budget decisions

• Led creation of case studies for use in business development presentations

• Interviewed and wrote profiles of new employees for use in client proposals and internal announcements

• Performed SEO research to use keywords in drafting copy for Amazon and Walmart.com item listings, including product titles, descriptions, and owned content for brands including RoC Skincare, Sovos Brands, Stetson, and Henkel

• Assisted in copy ideation for multiple brands

• Wrote hundreds of SEO ads in several formats, such as Improved Expanded Text Ads (IETAs), for platforms like Google and Facebook

• Clients included Lending Tree and FoundSM